Senior Marketing Executive — B2B Software & Digital Marketing

About the role

What you will own

• Your responsibilities will include:
• Lead generation: Plan and execute campaigns that attract relevant business prospects and generate enquiries, demo requests, and sales opportunities. Work with the sales team to review lead quality and improve conversion.
• Campaign configuration and optimisation: Set up and manage advertising campaigns, including targeting, budgets, placements, creatives, lead forms, tracking, and retargeting. Test different messages and visuals to improve results.
• Social media marketing: Manage Facebook, Instagram, Xiaohongshu (XHS), and TikTok. Develop content calendars, write platform-appropriate copy, publish content, and monitor engagement.
• Marketing and branding implementation: Turn agreed strategies into practical campaigns and consistent messaging, visuals, and promotional materials across digital channels.
• Video production: Develop content ideas, prepare scripts or storyboards, shoot footage, and edit videos for product demonstrations, educational content, advertisements, and short-form social media.
• Graphic design: Create and edit social media graphics, advertising creatives, carousels, banners, and marketing materials that follow the brand’s visual identity.
• SEO and WordPress: Update website content, blog posts, and landing pages in WordPress. Apply basic SEO practices, including keyword research, page titles, meta descriptions, headings, and internal links.
• Performance reporting: Track qualified leads, cost per lead, conversion rates, website enquiries, and content performance. Use these insights to recommend and implement improvements.

What we are looking for

• You should bring:
• A minimum of 3 years of hands-on marketing experience specifically in B2B software, with practical experience promoting software products or solutions to business customers.
• Strong working knowledge of Facebook, Instagram, XHS, and TikTok, including their content formats and audience behaviours.
• Practical experience using Meta Ads Manager to configure, launch, monitor, and optimise lead-generation campaigns.
• The ability to independently shoot and edit videos, including basic framing, lighting, audio, subtitles, and platform-specific formatting.
• Graphic design and editing skills using tools such as Canva, Adobe Photoshop, Illustrator, or equivalent software.
• Video editing skills using tools such as CapCut, Adobe Premiere Pro, DaVinci Resolve, or equivalent software.
• Basic working knowledge of SEO and WordPress.
• The ability to explain software features through clear customer benefits, business use cases, and compelling content.
• Strong organisation, attention to detail, and the ability to take work from an idea through to publication and performance review.