Feature
Loyalty Points SystemThe engine behind
repeat purchases.Give customers a reason to come back. Members earn points when they shop, check their balance on their phone and choose a reward for their next visit. You decide how much they earn and what they can claim.
Purchase
Earn points
Claim rewards
+86 points earned
Thanks for your RM86.50 order. You are 14 points from a free drink.
Points balance
1,240 pts
Gold
Next reward
260 pts to go
Gold tier
1.5× points
Everything connects to Pixalink
Hover a module to see how it plugs into your loyalty points system.
Explore how each module connects to your loyalty points system.
Earn rates, burn rules, expiry logic and real-time balances.
Prepaid credit — customers top up, spend and track balances across outlets.
Bronze, Silver and Gold tiers that unlock perks and motivate spend.
Real-time sync with your POS for automatic points at checkout.
Top-ups and payments via FPX, cards and e-wallets.
Sync points with WooCommerce, Shopify or a custom store.
Visits, spend, balance, tier and communication log in one view.
Auto-segment VIP, at-risk, new and dormant customers.
Revenue attribution, campaign ROI, retention and outlet comparison.
Reconcile loyalty transactions with your accounting software.
Welcome messages, promotions, win-backs and broadcasts.
Detect inactive customers and re-engage them with WhatsApp offers.
Track retention by sign-up date or behaviour over weeks and months.
Loyalty points explained
A loyalty points system lets a business award points for qualifying purchases or other approved activities. Customers collect the points in a member account and use them to claim rewards under the business’s rules. The business decides how points are earned, what rewards cost and which conditions apply.
With Pixalink, members can open a branded web portal from a link or QR code to check their balance and browse rewards. A supported POS connection can record qualifying purchases automatically. Staff can also record points through the admin panel.
From purchase to reward
Follow one customer from a purchase to a reward. This sample programme gives 1 point per RM1 of eligible spend; an RM5 voucher costs 100 points. Tap a step to replay it.
Aisyah’s points balance
60 pts
60 points from earlier visits. 40 more unlocks the RM5 voucher.
Portal screens rebuilt from the Pixalink Explore codebase. Data is illustrative.
Viewing is different from claiming. Members can browse freely. Their points balance changes when they claim a reward. The voucher can then be used under its own terms.
What does the reward cost? RM100 of eligible spend earns a voucher worth RM5 to the customer. For the business, the cost depends on what the voucher covers and whether the customer uses it.
All amounts in this journey are illustrative.
Central integration hub
Choose a sale to see how it would appear on Aisyah’s member record. Each example starts with 60 points and earns 1 point per RM1, rounded down.
These are alternative example transactions. POS, e-commerce and accounting workflows depend on the systems and connections your business uses.
Why points, why now
Paper cards and blanket discounts were built for a different customer. Here is what changed.
01
Regulars already know what they like and come back without a heavy promotion. A points balance gives them a visible reason to keep choosing you.
02
Every member record links purchases to a real customer you can recognise and, with consent, message. It is data you own, not audiences you rent.
03
Customers expect to check balances and rewards on their phone in seconds, not carry a card or ask staff to look them up.
04
Every point earned and every reward claimed is recorded, so you can compare member visits, spend and reward cost instead of guessing.
Photos are AI-generated illustrations. Results depend on your offer, customers and how the programme is run.
Business benefits
A useful points programme makes the next visit easier to picture and gives your team a way to recognise members.
A member with 80 points can see that a 100-point reward is close. Make progress easy to understand and the reward worth returning for.
80 / 100 pts · 20 to go
A points balance gives an ongoing purchase history a visible benefit. Configured tier multipliers can let higher-tier members earn faster.
Choose a product, service add-on or voucher your business can support. Define the reward cost and conditions around the behaviour you want to encourage.
Review points earned, points spent and rewards used. If customers collect but rarely claim, revisit the threshold, reward choice or explanation.
A short, consistent rule helps staff explain the programme. Review reward cost alongside repeat visits to see whether the programme is meeting its goal.
Points in practice
Different purchases need different rewards. Here are three ways a points programme could fit a normal customer visit.
AI-generated illustrations with example programme rules. Each bar segment is one qualifying visit; the marker shows the reward threshold.
Cafés & restaurants
A guest spends RM20 on a drink and meal. At a sample rate of 1 point per RM1, that visit earns 20 points.
5 visits × 20 points = a 100-point drink reward
Reward
Put the earning rule where the guest orders and show progress in the member portal. Choose a threshold around your normal visit and reward cost.
Retail shops
A shopper spends RM120 and earns 120 points. In this sample programme, an RM15 voucher costs 300 points.
360 earned − 300 to claim = 60 points left
Reward
Three similar qualifying purchases reach 360 points. Make exclusions clear, including sale items and purchases paid partly with a voucher, and confirm the treatment your setup supports.
Salons & beauty services
A client spends RM150 and earns 150 points at 1 point per RM1. In this sample programme, 500 points can claim an RM25 voucher.
600 earned − 500 to claim = 100 points left
Reward
Four similar qualifying visits reach the reward. Choose benefits around a normal appointment cycle, such as a useful add-on or a next-visit offer.
Earning rules
Start with the activities your programme should recognise. Then make the earning rule clear to customers and staff.
Explore referrals →
In store
Online orders
Tier bonus
Referrals
Receipt claims
Staff can record points, or a supported POS connection can award them when an eligible sale is settled. The system, member identification and programme setup determine the flow.
A configured 2× tier can earn 100 points from an eligible RM50 purchase at 1 point per RM1. Whole points round down at the end. RM15 × 1 × 1.5 earns 22 points.
A configured referral programme can reward eligible invitations. Where receipt claims are enabled, AI assists with capture and staff review the submission before deciding whether to award points. Each route needs its own conditions.
Programme operations
A points programme works better when everyone understands the balance, the reward conditions and what happens when a sale changes.
Voucher validated
RM5 off · 100 pts claimed
The branded web Customer Portal gives members a place to check points, view their activity and browse available rewards through a link or QR code. No separate customer app download is needed for the web portal.
A sufficient balance is only part of eligibility. Dates, stock, claim limits, visibility and other configured conditions can affect a reward claim. Explain the important terms before the customer spends points.
The Pixalink team can enable a validity period. Each batch of points has its own expiry date under the documented setup. Agree how existing balances will be treated, and configure available reminders and portal display options as needed.
Point history helps staff understand balance changes. Authorised staff can make supported corrections and record a reason. Refund behaviour depends on the connected system and workflow; confirm it during setup.
Points simulator
See how the earning rate, tier and existing balance change progress towards a reward. Try your own figures using the sample rules below.
Illustrative rules only. Whole points are rounded down at the end. Actual earning, exclusions and reward availability follow your configured programme. This example does not forecast visits, revenue or profit.
Choosing your rewards
Loyalty points
Digital stamp card
Voucher
Wallet credit
A points balance is separate from wallet credit. Claiming a voucher with points does not make points cash. Pick the mechanic customers can understand and staff can explain.
Points analytics
Start with a goal, such as more qualifying return visits or better reward use. Compare with the period before launch, accounting for seasonality and other promotions.
Explore loyalty analytics →
Returning members · illustrative
Repeat purchase frequency and time between visits.
The share of purchasing members who return.
Rewards claimed, vouchers used and reward cost.
Customer questions, complaints and staff effort.
Regulars may be more likely to join in the first place. Compare similar customers over the same period when judging whether points changed how often they visited.
Frequently asked questions
Understand the rules before you choose your first reward.
The programme is the complete set of member benefits, rules and communication. The points system is the part that records earning, balances and spending on rewards. A programme can also include tiers, stamp cards or vouchers.
There is no universal rate. Choose a rate together with the reward price, typical customer spend and reward cost. Make the rule easy to explain and show customers how close a normal purchase takes them to a reward.
Yes. Pixalink’s web Customer Portal lets members access their points and available rewards through a link or QR code. A separately published native app is a different scope.
Pixalink has documented integrations for supported systems. Compatibility, member matching, earning, voucher use and refund behaviour depend on the connection and setup. Share your POS name and version during the demo so the required workflow can be checked.
Yes, expiry can be enabled by the Pixalink team with an agreed validity period. Each batch of points has its own expiry date under the documented setup. Existing balances need a transition plan, and reminder/display settings should be agreed separately.
The points issued for the refunded purchase may need to be reversed. Supported integrations and authorised staff correction tools handle different parts of this process. Confirm full and partial refunds, points already spent and returned rewards for your specific connection.
Redeeming a reward does not itself lower a tier. Tier progress uses qualifying purchase points. Refunds and expiry can affect that calculation. Confirm your tier configuration during setup.
A points programme can give customers reward choices such as a selected product or voucher. Define the point cost, stock, validity and claim conditions, and check the desired fulfilment process with Pixalink.
No. A useful reward can support repeat visits, but results also depend on your product, service, customer habits, communication and programme design. Measure customer behaviour and reward cost rather than assuming that issuing more points means more profit.
Bring your business type, outlet count, POS or online-store details, a typical transaction value and one reward you would like to offer. Pixalink can walk through how a customer joins, earns points, checks progress and claims that reward.
Bring a typical sale and one reward you’d like to offer. We’ll show how a customer earns points, checks their balance and claims that reward.
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