About

About Pixalink

About Pixalink: more returning customers. A more sustainable future.

Pixalink is a Malaysian loyalty platform that helps SMEs and brands bring customers back automatically. We connect loyalty, customer insight and engagement, and we are building an international brand from Malaysia, starting with Southeast Asia.

See Pixalink in action

Read our story

Founded in Kuala Lumpur, 2022
14 features · 8 solutions
11 industries served
Three smiling colleagues gathered around a laptop in a bright Kuala Lumpur office with the city skyline behind them (illustrative photo)

Founded in Kuala Lumpur

7 Sep 2022

Pixalink Sdn. Bhd.

Make customer engagement easier

Our vision, and the test for everything we build.

Quick answer

Pixalink in one answer: who are we?

Pixalink brings international-standard loyalty and retention technology to Southeast Asian business owners. Pixalink Sdn. Bhd., a Malaysian customer loyalty software company founded on 7 September 2022, connects a branded customer portal, points, vouchers, stamp cards, tiers, paid membership, referrals, WhatsApp automation, reservations and CRM, so businesses can bring customers back without a separate app.

Pixalink Sdn Bhd, Malaysia · Updated 8 November 2026

About Pixalink at a glance

Company

Pixalink Sdn. Bhd. (202201033196)

Founded

7 September 2022

What we build

Loyalty Marketing Platform + Voucher Uplift Ecosystem: one place to reward, re-engage and lift voucher redemptions

Vision

Make Customer Engagement Easier

Ambition

An international brand from Malaysia, starting in Southeast Asia

Our vision

Make customer engagement easier.

A stronger connection with your customers should be a practical part of running your business, not an extra project.

Our global ambition

To grow Pixalink into an international brand from Malaysia, bringing international-standard loyalty and retention technology to business owners, starting with Southeast Asia.

Malaysia

Built here

Southeast Asia

Our next markets

International

A brand from Malaysia

Our mission

Build & connect tools to improve sales, productivity & customer satisfaction.

Make the next visit matter.

Connect points, rewards and customer insight to give people more reasons to return.

Loyalty Points

Rewards & Vouchers

Referrals
A café owner smiling as he greets a returning regular who holds up her phone showing a membership rewards screen

Illustrative photo. A regular is recognised the moment she returns.

Why we exist

Small businesses put care into every visit. Keeping that relationship going is the hard part.

Customer details, rewards and messages often sit in different places: a notebook, a POS, a WhatsApp phone, a spreadsheet. We bring them together so follow-ups are consistent and customer relationships are easier to grow. Our purpose is to help SMEs build repeat business and a future they can sustain.

Customer data goes unused

No follow-up after the sale

Personal marketing is missed

Our approach

From a first visit to a lasting relationship.

The idea behind everything we build, in four steps. Each step links to the features that do the work.

01

Know the person

Bring customer records and membership activity together, so the next interaction has context.

Customer CRM

Loyalty Customer Portal

02

Give a reason to return

Connect points, rewards and benefits to the moments that matter to your customers.

Loyalty Points

Rewards & Vouchers

Digital Stamp Cards

03

Make engagement easier

Use configured journeys and WhatsApp messages to send relevant follow-ups automatically.

Omni-channel Marketing

WhatsApp Automation

04

Learn from the response

Review recorded customer activity and campaign results, then improve the next experience.

Loyalty Analytics
A consultant sitting beside a salon owner at her reception counter, pointing at a tablet as they set up a programme together

Illustrative photo. Setting up a programme with a salon owner, step by step.

How we work with merchants

We start with one customer journey you want to improve.

Then we configure the rewards, messages and portal around it, train your staff, and review what the data shows. Features and automation depend on your setup.

Map your first journey with us

What we build

One loyalty platform: 14 features and 8 solutions.

Every feature runs inside the same branded customer portal. Filter the map, then open any card to see how it works.

Member experienceWhere customers join, order, book and pay.

Loyalty Customer PortalBranded web portal, no app downloadCredit WalletPrepaid credit with top-up bonusOnline OrderingCommission-free ordering in your portalReservation SystemBookings, appointments and event slots

Loyalty mechanicsThe reasons customers come back.

Loyalty PointsEarn, redeem, expire and adjustRewards & VouchersFrom offer to redemptionDigital Stamp CardsMake the next visit worth collectingMembership TiersRecognise progress and member benefitsPaid MembershipA club worth paying for

Growth & engagementBring in new customers and keep conversations going.

ReferralsWelcome, purchase and commission referralsOmni-channel MarketingWhatsApp automation, email and SMSAI Receipt UploadUpload receipts to claim points

Data & insightKnow every member and act on what you see.

Customer CRMA 360° view of every memberLoyalty AnalyticsRetention, cohorts and top members

SolutionsProgrammes shaped around an organisation.

Loyalty ProgramLoyalty program software for Malaysian businessesMini ProgramYour branded mini program, no app downloadWhatsApp AutomationPersonalised messages triggered automaticallyBranded Loyalty AppsNative iOS and Android loyalty appsMall LoyaltyOne programme for every tenantMulti-Merchant LoyaltyFood courts, sports centres and communitiesBanking LoyaltyRewards for banks, fintech and insurersGamificationSpin the wheel and reward games

Showing all 22.

Industries we serve

Built for businesses customers come back to.

The same platform, set up around how each industry sells. Pick yours to see the playbook.

Retail

Give shoppers a reason to return

Food & Beverage

Restaurants, cafés and outlet groups

Healthcare

GP, dental, eye-care and rehab

Aesthetic Clinics

Front-desk and membership journeys

Sports, Fitness & Recovery

Gyms, studios and academies

Beauty & Personal Care

Salons, studios and spas

Automotive Services

Workshops, tyres and car wash

Consumer Brands & FMCG

Direct shopper relationships

Manufacturing & Distribution

Trade and dealer engagement

Home & Professional Services

Laundry, cleaning and training

Leisure & Attractions

Beyond the day out
See all 11 industries

The Pixalink chronology

Different chapters. One drive to connect.

From helping people explore spaces to helping brands build relationships.

  1. 20227 September 2022

    Pixalink is founded.

    Pixalink Sdn. Bhd. is incorporated in Kuala Lumpur. The idea started at a startup weekend in the founder’s final year at Asia Pacific University (APU). The name means linking pixels together, and, more deeply, linking people with places.

    • Born at a startup weekend

  2. 2023Spaces, brought closer

    Virtual tours for commercial spaces.

    We built 360° virtual tours and digital twins that let businesses bring their physical spaces online, so customers could explore before they visited.

    • 360° virtual tours
    • Digital twins

  3. 2024Connecting the next chapter

    From spaces to connected experiences.

    We embedded reservation systems for businesses and joined Malaysia’s startup ecosystem: the MYStartup Pre-Accelerator Cohort 3 (a Cradle initiative), where we reached the top 10, selection among the top 25 startups for the NEXEA-run accelerator, and a top-3 finish in the APU Accelerator Program.

    • MYStartup Pre-Accelerator Cohort 3
    • NEXEA accelerator · top 25
    • APU Accelerator · top 3

  4. 2025Our first Mini Program

    One membership. More ways to connect.

    We launched the first version of our Mini Program: an all-in-one membership system for customer engagement and retention marketing that customers open by QR code or link, with no app download.

    • Mini Program
    • Branded customer portal

  5. 2026Our direction in development

    Every brand. Its own AI.

    Today the platform covers 14 features and 8 solutions. Our next chapter is the AI Predictive Loyalty Engine, helping each brand learn from its own customer data. It is in development, not a live feature yet.

    • 14 features · 8 solutions
    • AI Predictive Loyalty Engine (in development)

Our values

Eight letters. One way of working.

Our name is a reminder of what matters: how we think, how we work together and how we treat people. Choose a letter.

Value 1 of 8

People-Oriented

We put people first. We value empathy, respect, communication and human connection, even when working with AI.

In everyday workStart by listening. Build around the people using the tools.

Our AI direction

Let every brand have their own sovereign AI for Customer Retention

We are building toward a retention AI that belongs to each brand: trained on its own first-party customer data, under its own control, with people approving every action.

Your data stays yours

  1. Your brand’s dataVisits, purchases, rewards and replies your own customers created with you.
  2. Your private modelLearns only from your first-party data. Not pooled with other brands.
  3. PredictionsWho is due back, who is drifting, who is at risk.
  4. Approved actionsA suggested reward or message. Your team approves before anything is sent.
How a brand’s own retention AI is designed to work: brand data, a private model, predictions, then actions a person approves. A direction in development.
Available today

RFM customer segmentsChampions, loyal, new, needs attention, at risk and inactive.

AI receipt readingAI reads uploaded receipts with a confidence score; unclear ones go to staff review.

Read-only AI connectorAnalyse your own Pixalink data from AI assistants through a read-only MCP connector.

In development

AI Predictive Loyalty Engine

Designed to predict which customers are due back or at risk, and to suggest the next reward or message for your team to approve. It is in development, not a live feature yet.

Owned by the brand

Your customer data and what the model learns from it stay yours to control.

Privacy-respecting

Built around consent and the communication choices customers make.

People decide

AI suggests. Your team approves the reward or message.

The people behind the platform

Built together, with people at heart.

A shared curiosity, a practical mindset and a Malaysian team building for business owners across Southeast Asia.

A team laughing together at a whiteboard covered in colourful sticky notes during a planning workshop

Ideas into action

Illustrative photo of how we plan customer journeys.
Young volunteers packing rice, cooking oil and groceries into boxes at a community hall

Out in the community

Illustrative photo.

Team photos coming soon.

The photos on this page are illustrative, not our staff. Real team photos will replace them.

Community, beyond the screen

Ongoing food supplies for Persatuan Kebajikan Chen Ai OKU

Donations to an old folks’ home and orphans

Gold sponsor of APU CLCS cultural events (2022, 2024)

Work with us

In good company

Businesses that run their programmes on Pixalink.

Cafés, restaurants, retailers, clinics, pet stores, gyms and brands across Malaysia. Here are 72 of them.

Logos belong to their owners and are shown as they were supplied. Industry groups are approximate.

Sources (6)
Pixalink · the meaning of our name
Pixalink · MYStartup Pre-Accelerator Cohort 3
Pixalink · NEXEA accelerator top 25
Pixalink · APU Accelerator top 3
Pixalink · Chen Ai OKU donation
Pixalink · APU CLCS gold sponsorship

FAQ

Questions about Pixalink

Still deciding? Talk to our team or browse all features.

What is Pixalink?

Pixalink is a Malaysian customer loyalty software company. Pixalink Sdn. Bhd. builds a loyalty platform with a branded customer portal, points, vouchers, stamp cards, tiers, paid membership, referrals, WhatsApp automation, reservations and a customer CRM, so businesses can bring customers back without asking them to download an app.

When was Pixalink founded?

Pixalink Sdn. Bhd. (202201033196 / 1478893-D) was founded in Kuala Lumpur, Malaysia, on 7 September 2022.

What is Pixalink’s vision?

Make Customer Engagement Easier. Our ambition is to grow Pixalink into an international brand from Malaysia, bringing international-standard loyalty and retention technology to business owners, starting with Southeast Asia.

What does the name Pixalink mean?

Pixalink started with 360° virtual tours, linking pixels together to recreate places online. The deeper idea stayed: linking people with places, and today linking businesses with the customers who come back to them.

Which businesses use Pixalink?

Cafés, restaurants, retailers, clinics, pet stores, gyms, golf and leisure operators, automotive services and consumer brands. The platform has playbooks for 11 industries, and some of the businesses that run their programmes on Pixalink are shown on this page.

Is Pixalink a loyalty program platform for Malaysian businesses?

Yes. Pixalink is built in Malaysia for Malaysian businesses: it supports WhatsApp messaging, local payment methods through its payment gateway partners, and PDPA-friendly consent per channel.

Does Pixalink use AI?

Yes, where it helps. AI reads uploaded receipts with a confidence score for staff review, RFM segments group customers such as champions and at risk, and merchants can analyse their own data from AI assistants through a read-only connector. An AI Predictive Loyalty Engine is in development; it is not a live feature yet.

What does “sovereign AI for customer retention” mean?

It is our direction: each brand gets its own retention AI, trained on its own first-party customer data, which the brand owns and controls. It is designed to predict who is due back or at risk and suggest the next reward or message, with a person approving before anything is sent. This AI Predictive Loyalty Engine is in development.

How can I work with or join Pixalink?

Book a demo through the Contact page to see the platform, send a partnership enquiry if you want to partner with us, or see the Careers page for open roles.

Ready when you are

Let’s give your customers more reasons to come back.

Start with one customer journey you want to improve. We’ll show you how the tools connect.

Book a Pixalink demo

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