Top 25 Startup – Accelerator Program (NEXEA)


MyStartup Cohort 3 – Accelerator Program by NEXEA

Pitching our startup, Pixalink, to high-stakes investors like Nexea and the Cradle team can indeed feel like a momentous hurdle. For Eddie Chong, the founder of Pixalink, this experience was not just about showcasing a business idea; it was about presenting a vision and a solution to a critical problem faced by the retail F&B industry. Here’s a narrative that captures the essence of Eddie’s journey and the pitch that marked a pivotal moment for Pixalink.

Under the bright lights of the presentation room, with the eyes of Nexea and Cradle’s board members fixed on him, Eddie Chong took a deep breath. The air felt thick with anticipation, and the weight of the moment pressed heavily on his shoulders. This was more than just a pitch; it was the culmination of countless hours of hard work, dreams, and aspirations. Eddie knew that the next five minutes could very well define the future of Pixalink.

Eddie began by painting a vivid picture of the challenges faced by small and medium-sized enterprises (SMEs) in the retail F&B sector—low customer retention rates, fierce competition, and the overwhelming task of attracting new customers. He spoke passionately about the struggles of these businesses, emphasizing how these challenges were not just statistics but were realities that threatened their survival.

Transitioning seamlessly, Eddie introduced Pixalink—a beacon of hope for these beleaguered SMEs. Pixalink, as Eddie explained, was not just another SaaS platform; it was a comprehensive customer acquisition system designed to automate and revolutionize the way retail F&B businesses interacted with their customers. Through an innovative blend of Loyalty Programs, AI-driven marketing, and WhatsApp Automation, Pixalink promised not just to alleviate the pain points of customer retention and acquisition but to transform them into areas of strength and growth.

As Eddie delved into the specifics of Pixalink’s offerings, his nervousness transformed into conviction. He spoke of the state-of-the-art AI that powered personalized marketing campaigns, making each customer feel valued and understood. He detailed the workings of the loyalty program, designed to foster a sense of belonging and encourage repeat business. And with genuine enthusiasm, he explained how WhatsApp Automation could streamline communication, making interactions both personal and efficient.

After pitching to the team, then came the moment that would mark a new chapter in the journey of Pixalink. The email arrived, simple in form but monumental in its impact. Pixalink had been selected as one of the top 25 startups to join the MYstartup Cohort 3 Accelerator program. Out of the sea of applicants, Pixalink had not only been noticed but recognized as a promising venture with the potential to make significant strides in the F&B retail industry.

The news was met with a mixture of disbelief and exhilaration. The team gathered, and for a moment, the challenges, the late nights, and the setbacks faded into the background. In their place was the validation of their hard work, their innovation, and their vision for transforming the SME landscape.

Eddie, standing before his team, felt a surge of pride. “This is a monumental achievement,” he began, his voice steady and full of emotion. “Being selected by NEXEA from over a thousand startups is not just an accolade; it’s a testament to our commitment, our passion, and our solution that aims to tackle real-world problems faced by SMEs.”

He continued, “But this is not the finish line. It’s the start of a crucial phase in our journey. The MYstartup Cohort 3 Accelerator program is our chance to leverage the expertise, mentorship, and resources that NEXEA offers. It’s our opportunity to refine our offering, to expand our reach, and, most importantly, to solve the problems of more SMEs.”