Priority 1
Monthly member day
A fixed day each month gives members a habit and a reason to visit. Set the day once; the message and voucher go out every month.
Membership Day campaign
Day of month
Voucher + WhatsApp
Feature
WhatsApp marketing automationWhatsApp marketing automation: the right message at every touchpoint, sent automatically.
WhatsApp marketing automation that runs on your loyalty data. Welcome new members, celebrate birthdays and anniversaries, remind customers before vouchers expire and win back regulars who went quiet, by WhatsApp, email or SMS.
Official WhatsApp Business Platform
12 touchpoints, one journey
Vouchers attached automatically
Kopi Lane
We’ve missed you, Aina! Here’s RM10 off your next visit.
Automations running
12 touchpoints
Welcome · Birthday · Win-back
Quick answer
What is WhatsApp marketing automation?
WhatsApp marketing automation sends personalised WhatsApp messages automatically when something happens: a customer signs up, buys, has a birthday or stops visiting. Pixalink connects these messages to your loyalty programme, so each one can carry a voucher, points or credit, and the same journeys can run by email and SMS.
Pixalink Sdn Bhd, Malaysia · Updated 8 November 2026
Omni-channel Marketing at a glance
Channels
WhatsApp (Meta Cloud API), email, SMS, push
Triggers
Sign-up, purchase, birthday, inactivity, credit top-up
Actions
Points, vouchers, credit, stamps, message, tag, tier
Campaigns
New customer, birthday, win-back, big spender, member day, anniversaries
Broadcasts
Scheduled, targeted by tier or tag, with pacing
Automated customer engagement journey
Which messages can run automatically across the customer journey?
Twelve touchpoints, from the first sign-up to winning back a customer who went quiet. Select a stop to see its trigger, timing, reward and the message customers receive. Starred stops are the four most merchants should switch on first.
Step 1 · Automation
Welcome message
- Trigger
- Customer registered
- Timing
- A set number of minutes after sign-up, e.g. 10 minutes
- Attached reward
- Welcome voucher, e.g. a free upsize
- Channels
- WhatsApp, email, SMS or push
A welcome bundle with several items can be assigned manually or in bulk; the automation sends one welcome voucher.
Illustrative brand and message
Step 2 · Automation
Purchase & repeat
- Trigger
- Purchase closed, in store (POS) or online
- Timing
- Right after the purchase
- Attached reward
- A stamp or bonus points
- Channels
- WhatsApp, email, SMS or push
Add a condition such as “product purchased” to reward one item, or “no prior transactions” for a first-purchase bonus.
Illustrative brand and message
Step 3 · Automation · Most important
Post-purchase follow-up
- Trigger
- Purchase closed
- Timing
- Send right away or at a set time, e.g. the next evening
- Attached reward
- None needed: the message carries your Google review link
- Channels
- WhatsApp, email, SMS or push
Google’s policy does not allow incentives in exchange for reviews, so keep the review request separate from rewards.
Illustrative brand and message
Step 4 · Campaign
Birthday wishes & gift
- Trigger
- Customer birthday
- Timing
- Up to a set number of days before, e.g. 7 days
- Attached reward
- Birthday voucher, points or credit
- Channels
- WhatsApp, email, SMS or push
Sending a week early gives the customer time to plan a visit around the gift.
Illustrative brand and message
Step 5 · Campaign
Custom-date wishes
- Trigger
- A date stored in a customer custom field, e.g. wedding anniversary
- Timing
- Every year, around the stored date
- Attached reward
- Optional voucher, e.g. a jewellery cleaning service
- Channels
- WhatsApp, email, SMS or push
Collect the date as a custom field at registration, so the campaign knows whom to wish and when.
Illustrative brand and message
Step 6 · Campaign
Big spender appreciation
- Trigger
- Big Spender campaign: spend above the level you set
- Timing
- When the customer qualifies
- Attached reward
- Appreciation voucher or a temporary VIP tier
- Channels
- WhatsApp, email, SMS or push
A temporary tier is a strong “thank you”: VIP perks for three months, with a reason to keep spending.
Illustrative brand and message
Step 7 · Campaign · Most important
Monthly member day
- Trigger
- Membership Day campaign, on the day of the month you set
- Timing
- Monthly, e.g. every 15th
- Attached reward
- Member-day voucher
- Channels
- WhatsApp, email, SMS or push
A fixed monthly date becomes a habit: members plan their visit around it.
Illustrative brand and message
Step 8 · Broadcast
Seasonal promotion
- Trigger
- Broadcast you schedule
- Timing
- A date you choose, with Standard, Safe or Advanced pacing
- Attached reward
- Optional voucher for the season
- Channels
- WhatsApp, email, SMS or push
Write your festive broadcasts once and schedule them, then target by tier or tag.
Illustrative brand and message
Step 9 · Reminder
Reservation reminder
- Trigger
- Upcoming booking
- Timing
- A set number of minutes before the booking
- Attached reward
- None
- Channels
- WhatsApp, email, SMS or push
Works with Pixalink Reservations for tables, appointments, rooms and classes.
Illustrative brand and message
Step 10 · Reminder
Point expiry reminder
- Trigger
- Points about to expire
- Timing
- 7 days before by default, for balances of 100 points or more
- Attached reward
- Links to your rewards catalogue
- Channels
- WhatsApp, email, SMS or push
Expiring points are one of the best reasons to come back. The reminder does the asking.
Illustrative brand and message
Step 11 · Reminder · Most important
Voucher expiry reminder
- Trigger
- Voucher about to expire
- Timing
- Set for each reward
- Attached reward
- The unused voucher itself
- Channels
- WhatsApp, email, SMS or push
Customers rarely ignore something they already own. A reminder before expiry brings them in.
Illustrative brand and message
Step 12 · Automation · Most important
Win back lost customers
- Trigger
- Customer inactive for a set number of days, e.g. 30
- Timing
- Automatically on day 30 without a transaction
- Attached reward
- A comeback voucher, attached automatically
- Channels
- WhatsApp, email, SMS or push
Pick the number of days from your normal visit cycle: 30 days for a café, 60–90 days for a salon.
Illustrative brand and message
Also built in: shop anniversary, tier upgrade and downgrade, stamp card completed, credit and membership expiry, referral and form updates.
Start here
Which four WhatsApp automations matter most?
If you switch on only four, start with these. They bring customers back on a rhythm, collect reviews, rescue unused vouchers and recover regulars before they are gone for good.
Priority 2
Post-purchase follow-up
Check in after the sale, remind customers about after-sales care, and include your Google review link so happy customers can leave a review.
Purchase closed
Send now or later
Google review link
Birthday voucher
RM20
Expires in 1 days
Reminder sent
Priority 3
Voucher expiry reminder
Unused vouchers are visits waiting to happen. A reminder before expiry turns them into bookings and sales instead of breakage.
Set per reward
Before expiry
WhatsApp, email or SMS
Priority 4
Win back lost customers
When a customer goes quiet for 30 days, Pixalink sends a “we’ve missed you” message with a voucher attached, automatically.
Inactive 30 days
Grant voucher
Send message
Trigger → condition → action
How do you build a WhatsApp automation in Pixalink?
Every automation is a simple rule: when something happens, check who it applies to, then reward and message the customer. Try it below.
The builder above is a simplified preview of the rule options in the Pixalink admin panel.
Custom anniversary campaigns
Can I send wishes on dates other than birthdays?
Yes. Any date you collect from customers can drive a yearly message. A jewellery or diamond shop, for example, can wish couples a happy wedding anniversary and invite them back for a gift or a free cleaning.
Collect the date at registration: add a custom field such as “Wedding anniversary” to your sign-up form.
Set up a Custom Anniversary campaign: choose the field, the message and an optional voucher.
It repeats every year: no spreadsheets, no reminders on the shop calendar.
An anniversary message can bring a couple back to the shop where they bought their rings.
Omnichannel marketing
Which channels can you use besides WhatsApp?
WhatsApp leads, but every customer is different. Pixalink sends through four channels, and customers can opt out of each one separately.
Hi Aina, your RM10 voucher is ready!
10:12 ✓✓
Official WhatsApp Business Platform (Meta Cloud API) on your own business number. Best for automations and offers customers actually read.
Your November member perks
View my rewards
Brand-styled emails with your logo and colours, for newsletters, updates and longer stories.
SMS
KOPI LANE: 350 pts expire in 7 days. Redeem now.
Prepaid SMS credits for customers without WhatsApp or for short, time-critical notices.
Push
Member Day is here
Buy 1 get 1 on large drinks todayPush notifications for members using your portal, for quick nudges and reminders.
Broadcasts with safe pacing
Send to thousands without blasting all at once.
Broadcasts go to everyone or to a tier or tag, on a date you schedule. Choose Standard, Safe or Advanced pacing to control how quickly messages go out.
Standard
For everyday broadcasts
Safe
Spreads sends out more gradually
Advanced
More control over how sends are spread
Manual vs. blast vs. automation
Is WhatsApp automation better than a WhatsApp blast?
A WhatsApp blast sends one message to a list. Automation sends the right message to one customer at the right moment. Most businesses need both.
Comparison of Pixalink automation, a WhatsApp blast tool and manual WhatsApp
Sends on behaviour and dates
Yes
No
No
Scheduled broadcasts to a tier or tag
Yes
Yes
No
Attaches a voucher, points or credit
Yes
No
Partly
Uses loyalty data (points, tier, spend)
Yes
No
No
Email and SMS from the same tool
Yes
Partly
No
Per-channel opt-outs on the customer profile
Yes
Partly
No
Staff time per message
None after set-up
Per campaign
Every message
By business type
How do different businesses use WhatsApp automation?
Illustrative set-ups you can copy.
Cafés & restaurants
Monthly member day + 30-day win-back
A member-day voucher every 15th, and an automatic comeback voucher when a regular has not visited for 30 days.
Salons & spas
Reminders that fill the diary
Reservation reminders before each appointment, a follow-up with your review link, and a 60-day win-back.
Jewellery
Anniversary wishes
A yearly wedding-anniversary message with a complimentary cleaning, from a date collected at registration.
Retail & fashion
Festive broadcasts by tier
Raya and year-end previews to Gold members first, sent with safe pacing.
Auto workshops
After-sales follow-up
A next-day check-in after each service with your Google review link and a note about the next service.
Any loyalty programme
Expiry reminders
Point and voucher expiry reminders so the rewards customers earned turn into visits.
Getting started
From set-up to your first automated message.
Link your business number through the Meta Cloud API. Email and SMS are ready alongside.
Member day, post-purchase follow-up, voucher expiry reminder and win-back.
Choose the voucher, points or credit each message carries.
Birthday, anniversaries and custom fields at registration.
Plan festive campaigns for the year with safe pacing.
FAQ
WhatsApp marketing automation questions
Still deciding? Talk to our team or browse all features.
What is WhatsApp marketing automation?
It is software that sends WhatsApp messages automatically based on rules: a welcome after sign-up, a birthday gift, a reminder before points or vouchers expire, or a win-back message after a set number of days without a purchase. Pixalink links each message to your loyalty data and rewards.
Does Pixalink use the official WhatsApp API?
Yes. Pixalink sends WhatsApp messages through the WhatsApp Business Platform (Meta Cloud API) on your business number. Meta charges for some business messages under its own pricing, separate from Pixalink.
What is the difference between a WhatsApp blast and WhatsApp automation?
A WhatsApp blast is one broadcast to many people at once. Automation sends individual messages triggered by each customer’s behaviour or dates. Pixalink does both: scheduled broadcasts with pacing, and automated journeys.
How does a win back campaign work?
You set how many days without a transaction counts as inactive, for example 30. When a customer reaches it, Pixalink grants a comeback voucher and sends a “we’ve missed you” message automatically.
Can Pixalink automate Google review requests?
Pixalink can send a post-purchase follow-up that includes your Google review link, at a time you choose after the purchase. Google does not allow incentives for reviews, so keep the request separate from rewards.
Can I do SMS marketing and email marketing in Malaysia with Pixalink?
Yes. Alongside WhatsApp, Pixalink sends brand-styled emails and SMS using prepaid SMS credits, plus push notifications. Customers can opt out of each channel separately.
Can I send a welcome gift automatically?
Yes. A welcome voucher can be sent automatically a set number of minutes after sign-up. A welcome bundle with several items is assigned manually or in bulk.
Is WhatsApp marketing legal in Malaysia?
Yes, when customers have agreed to hear from you and can opt out. Collect consent when customers join your programme; Pixalink records channel opt-outs on each customer profile.
Works well with
Features that pair with Omni-channel Marketing.
Customer CRM
One profile per member, in real time
Rewards & Vouchers
Vouchers staff can validate in one tap
Loyalty Points
Every ringgit earns a reason to return
Loyalty Analytics
Reports that drive daily decisions
Reservation System
Tables, appointments, rooms and events
Referrals
Three proven referral models
See all 14 features
Ready when you are
Put your customer journey on autopilot.
We’ll switch on the four automations that matter most for your business in a 30-minute demo.
