Consumer Brands
FMCG & consumer brand loyalty programAn FMCG loyalty program that keeps the relationship after your product leaves the shelf.
Pixalink is an FMCG loyalty program for Malaysian consumer brands that sell through supermarkets, pharmacies and other retailers. Buyers scan a QR code on the pack, upload their receipt, and earn points towards brand rewards once your team approves the claim.
Packaging QR sign-up
AI-assisted receipt capture
Staff-reviewed claims
Rasa Pagi
Your receipt claim is approved. +50 points added to your account.
Rewards
+50
Claim approved
Supermarket receipt, cereal 500g
Members only
FREE
Family pack after 6 receipts
#BREAKFASTIllustrative member experience
Quick answer
What is an FMCG loyalty program?
An FMCG loyalty program rewards shoppers for buying a brand’s products, even when they buy them from someone else’s store. With Pixalink, buyers join from a packaging QR code, upload a receipt that AI helps capture, and earn points once your team approves the claim, building a member list your brand owns.
Pixalink Sdn Bhd, Malaysia · Updated 8 November 2026
Consumer Brands & FMCG at a glance
Best for
Packaged food and beverage, personal care, household, pet care, baby care and supplement brands selling through retailers
Core tools
AI-assisted receipt upload with staff review, loyalty points, rewards, stamp cards, customer CRM and WhatsApp campaigns
Joining
QR code on packaging, shelf displays or social posts; no app download
Recognising purchases
Members upload receipts; AI fills configured fields and your team approves or rejects each claim with a reason
Pain points we solve
The Consumer Brands & FMCG retention problems Pixalink is built to fix.
Pick a challenge to see what it costs your business and how Pixalink changes it.
Without a loyalty system
Your product sells through retailers, so you never learn who buys it.
Shopper data stays with the supermarket, and every launch starts from zero awareness.
With Pixalink
A QR code on the pack invites buyers into your branded portal. Their phone number, birthday and preferences become a member list your brand owns.
Member list
Owned by your brand
Customer Portal
How Pixalink works for Consumer Brands & FMCG
Set the rule once. Pixalink rewards the right buyer every time.
Choose a scenario to see how a pack scan, a receipt or a quiet spell becomes the right reward and message.
Data in
Pack QR scan
Receipt upload
Claim form
Staff review
Pixalink rules engine
New product trial
Conditions
Receipt date
Within campaign period
Receipt number
Not claimed before
Claim status
Approved by staff
Effects
Add loyalty points
+50 points
Tag member
Trial buyer
Send WhatsApp
Claim approved
Actions out
Member portal
Reward catalogue
Campaign report
New launch
Trial buyer
Illustrative rules. You choose the conditions, rewards and messages for your programme.
What your members see
A branded member portal your customers open in one tap.
Members check points, stamps, vouchers and membership on their phone through a link or QR code. Nothing to download, and it carries your brand, not ours.
Join by QR in seconds, with marketing consent captured
Your logo, colours and outlets
Vouchers validated by staff, so nothing is redeemed twice
Customer Portal
Rasa Pagi
R
Hi Mei Ling
Silver member
860
ptsSilver
Redeem for brand rewards
43%
Gold next
Earn 1,140 more points to reach Gold
Home
Rewards
Profile
Where to buy
At participating supermarkets and grocers
Illustrative portal with a fictional brand
The customer journey
From first visit to loyal regular in five steps.
1
Scan the pack
The buyer scans the QR code on the pack or shelf display and joins the branded portal. No app store, no password.
2
Upload the receipt
They photograph the receipt; AI fills the configured fields such as date, receipt number and amount, and the member checks them.
3
Your team reviews
Staff compare the receipt with the submission, approve eligible claims and award points, or reject with a recorded reason.
4
Come back for a reason
Points, stamps and WhatsApp updates about new flavours or festive packs give buyers a reason to choose your brand again.
5
Redeem and refer
Members redeem points for brand rewards and share a referral link so friends can join too.
Use cases by business type
How consumer brand and FMCG brand owners use Pixalink.
Choose a business like yours. Each example is illustrative, so you can adapt it to your own customers.
Packaged food & beverage
Supermarket trial
Trigger
Approved receipt for a new product
Mechanic
Pack QR join plus points per reviewed receipt
AI Receipt Upload
Loyalty Points
Member message
Your claim is approved. 50 points added towards a free family pack.
Sent to opted-in members
Retention calculator
What could a few more returning customers be worth?
Move the sliders to match your business. The estimate assumes each additional returning customer makes one more purchase at your average spend each month.
New members per month
1,510
Average spend on your products per purchase (RM)
RM25
Members who buy again within a month (%)
15%
Extra customers who return with a programme (percentage points)
5%
Illustrative extra revenue
RM
1,900
/ month
About RM22,800 a year from 76 more returning customers each month.
Today
227
With Pixalink
303
A consumer brand gaining 1,500 members a month with an RM25 average purchase. An estimate for planning only, not a forecast or a customer result.
Plan my programme in a demo
Why Pixalink
Why Consumer Brands & FMCG businesses choose Pixalink.
Built for brands that sell through retailers
Receipt upload forms recognise purchases made at supermarkets, pharmacies and grocers, without needing a POS connection at each store.
AI helps; your team decides
AI fills configured receipt fields to save members retyping. It does not approve claims; staff verify each one and record a reason for rejections.
Rules that discourage duplicate claims
Uniqueness rules on fields such as receipt number can stop the same receipt being claimed twice, per transaction or per customer.
WhatsApp where Malaysians reply
Announce launches and festive packs to opted-in members through WhatsApp with consent and Do Not Contact rules applied.
Pixalink compared with common alternatives
Yes
Yes
No
Yes
No
Yes
Yes
Partly or at extra cost
Partly or at extra cost
Yes
No
Partly or at extra cost
Yes
No
Partly or at extra cost
Yes
No
Partly or at extra cost
Yes
Yes
No
Recommended setup
A starter Consumer Brands & FMCG loyalty programme.
The features Consumer Brands & FMCG businesses usually start with. Add more as your programme grows.
Customer Portal
AI Receipt Upload
Loyalty Points
Rewards & Vouchers
Customer CRM
Omni-channel Marketing
1
Map your customer journey
In a demo, we look at how your customers buy and return, then choose the right mix of features.
2
Set up your portal and rewards
Add your branding, outlets, earning rules, rewards and membership benefits.
3
Train staff and place QR codes
Your team learns to identify members and validate vouchers. QR codes go where customers wait.
4
Launch, then review the numbers
Track sign-ups, repeat visits and reward use, then adjust offers with Loyalty Analytics.
FAQ
Consumer Brands & FMCG loyalty program questions.
Still deciding? Talk to our team or read the loyalty program guide.
How does an FMCG loyalty program work in Malaysia?
Buyers scan a QR code on the pack or display to join a branded portal, then upload a receipt after buying from any participating retailer. AI fills the configured fields, your team reviews and approves the claim, and points build towards brand rewards, with WhatsApp updates in between.
How does a receipt scanning loyalty program work?
The member photographs a receipt in the portal. AI captures configured fields such as purchase date, receipt number and amount, the member checks them, and the claim goes to your team. Staff approve eligible claims to award points or reject them with a recorded reason.
Does the AI recognise every product on a receipt?
No. Receipt scenarios are scoped for each deployment, such as one product line and a set of participating retailers, and every claim is reviewed by your team. AI reduces retyping; it does not approve claims or guarantee recognition of every product.
How do you stop duplicate or fake receipt claims?
Uniqueness rules on fields such as receipt number can block the same receipt being claimed twice. Every claim also goes through staff review, where your team compares the receipt image with the submission and rejects ineligible claims with a recorded reason.
Can a consumer brand run a loyalty program without selling direct?
Yes. Because members upload receipts from the retailers where they shop, your brand can recognise purchases without owning the till. Retailers running their own store programme should see the Retail page instead; this page is for brand owners.
Should we start with a pilot campaign?
Yes. Start with one product line, one campaign period and a clear reward. A focused pilot keeps receipt review manageable for your team and shows how members respond before you extend the programme to more products.
How much does an FMCG loyalty program cost?
Pricing depends on the campaign scope, receipt volume and features you need. See the Pricing page or request a demo, and we will help you plan a pilot that fits your brand.
Explore other industries
See how loyalty works elsewhere.
Ready when you are
Bring your Consumer Brands & FMCG customer journey to a demo.
We’ll show you the features that fit how your customers buy, and how fast your team can launch.
