The programme
One loyalty programme with one member portal for the whole mall. Every participating tenant sits inside it, so shoppers join once and earn everywhere.
Built in
Solution
Shopping mall loyalty programOne shopping mall loyalty program for every tenant in your mall.
Give shoppers one membership, one points balance and one rewards wallet across the whole mall, while your team sees what every tenant issues and redeems. Start with receipt-upload rewards and grow into a connected destination.
AI receipt upload with review queue
Mall and tenant-funded vouchers
Cross-tenant settlement (enterprise)
Receipt approved · +240 points
Paperleaf Books, Level 2. Your mall balance is now 2,150 points.
Tenants issuing this month
64 of 86
Illustrative mall dashboard
Quick answer
What is a shopping mall loyalty program?
A shopping mall loyalty program rewards shoppers for spending anywhere in the mall, not at one store. Shoppers join once, earn points by uploading receipts or through tenant POS, and redeem mall or tenant vouchers, parking and event perks. Pixalink runs the member portal and one points ledger across all tenants, with settlement and ecosystem integrations available as enterprise builds.
Pixalink Sdn Bhd, Malaysia · Updated 8 November 2026
Mall Loyalty at a glance
Built for
Malls with 60+ tenants, compounds and building managers
Earning
AI receipt upload, QR codes, POS or API
Rewards
Mall vouchers, tenant vouchers, tiers, Spin & Win
Reporting
Points issued and redeemed per tenant
Enterprise builds
Settlement, parking, recycling, tenant systems
One programme, three systems
How a mall loyalty program works behind the scenes.
Shoppers only see one app. Behind it, the mall owner runs three connected systems.
The points system
One points and credit ledger behind every tenant. Each tenant is an outlet, so you see who issued what, who redeemed what and which stores bring in new members.
Built in
The settlement layer
Reconciles points, vouchers and credits issued by one tenant and claimed at another, so value moves to the store that honoured the reward.
Enterprise build
Built in: one organisation with many outlets sharing a single points and credit ledger, outlet-restricted staff and per-outlet reports. Enterprise build: separate tenant accounts and inter-tenant clearing, scoped with your finance team.
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Four levels of mall loyalty
Pick your starting level. Watch the ecosystem connect.
Most malls start at Level 1 or 2 and add tenants, settlement and integrations as the programme proves itself. Select a level to see what it connects.
Level 1 · Starter
Built inDigital mall rewards
- Shopper
- Scan a QR code at the concierge, upload receipts from any participating store, collect points and redeem mall vouchers such as parking or dining.
- Mall team
- AI reads each receipt and gives a confidence score; your concierge team approves, verifies or rejects claims in a review queue. Duplicate receipt numbers are blocked.
- Settlement
- None. The mall funds the rewards.
- Best for
- Malls launching their first programme or replacing paper stamp promotions.
Level 2 · Intermediate
Built inTenants join the offer
- Shopper
- Spend RM300 over a weekend and unlock bonus points, redeem vouchers funded by individual stores, and move up to Gold for tier-only rewards.
- Mall team
- Each tenant is an outlet with its own staff access and point multiplier. WhatsApp campaigns announce events; tier upgrades and birthday rewards run automatically.
- Settlement
- Light. Each tenant funds vouchers redeemed in its own store.
- Best for
- Malls ready to bring anchor tenants and F&B into seasonal campaigns.
Level 3 · Advanced
Built inEnterprise buildEvery tenant issues, any tenant redeems
- Shopper
- Earn at the café, spend the reward at the bookstore. One balance, honoured anywhere in the mall.
- Mall team
- Per-tenant reports show points issued, rewards redeemed and new members. Automations target lapsed shoppers and big spenders; Spin & Win drives event traffic.
- Settlement
- A settlement layer reconciles value issued by one tenant and claimed at another. Enterprise build.
- Best for
- Large malls (60+ tenants) running a true multi-tenant currency.
Level 4 · Ecosystem
Enterprise buildThe whole destination, connected
- Shopper
- Points land automatically from tenant POS, parking is paid with points, recycling bottles earns rewards, and everything lives in the mall’s own app.
- Mall team
- We integrate your parking operator, recycling kiosks, tenant management system and tenant POS through the Pixalink API and webhooks, then publish a branded app.
- Settlement
- Automated clearing between tenants, mall and partners. Enterprise build.
- Best for
- Mall groups, integrated developments and large compounds.
What shoppers see
Shop anywhere, snap the receipt, redeem anywhere.
A branded mall portal that opens from a QR code at the concierge, with no app download. Receipts are read by AI and approved by your team.
- Join by QR code at the concierge or entrance
- Duplicate receipt numbers blocked automatically
- Low-confidence receipts go to manual review
Screens rebuilt from the Pixalink customer portal with example data
Cross-tenant settlement
Tenant A issues. Tenant B redeems. Settlement squares it.
When a reward earned at one store is spent at another, the store that honoured it should be paid back. A settlement layer reconciles that value every period.
Settlement report · Nov 2026
| Event | Tenant | Value |
|---|---|---|
| Points issued | Kopi & Co. | 500 pts · RM5.00 |
| Voucher redeemed | Paperleaf Books | RM5.00 |
| Settle | Kopi & Co. → Paperleaf Books | RM5.00 |
Tenant A issues 500 points on a RM50 receipt.
What is built in
Per-outlet reports of points issued, rewards redeemed and new members, plus a credit settlement dashboard and export.
What we build for you
Separate tenant accounts, your settlement rules (point value, who funds what, fees) and automated clearing between tenants.
Illustrative only
Tenant names, values and the 100 points = RM1 rate are examples. Your rules are agreed with your finance team.
Level 4 · the connected destination
Connect parking, recycling and your tenant systems.
These are enterprise builds and integrations. We connect them to the Pixalink API and webhooks so every touchpoint earns or spends the same mall points.
Enterprise integration
Parking and EV charging
Redeem points for parking or charging, or reward members who stay longer and spend more.
Enterprise integration
Recycling kiosks
Turn each recycled bottle into points, so sustainability goals bring families back to the mall.
Enterprise integration
Tenant management and POS
Sync tenant lists, lease units and sales from tenant POS so points land without a receipt photo.
Built in
Concierge redemptions and events
Festive spend and redeem events, tier gifts and concierge-issued vouchers, all tracked in one ledger.
Not sure which level fits your mall?
Bring your tenant count, current promotions and systems. We’ll map a Level 1 launch and the path to Level 4.
What mall programmes need
What leading mall loyalty programs have in common.
Large mall programmes in Asia share the same building blocks. Figures are as published by each operator on the date shown.
Singapore · CapitaLand
CapitaStar
More than 3,000 retail tenants across 21 properties and 1.2 million members (March 2022).
Members snap receipts, or earn automatically with linked bank payments.
Retailers can issue the mall currency and run their own promotions.
Malaysia · CapitaLand
CapitaPlus
Launched October 2025 for CapitaLand malls in Malaysia.
Shoppers sign up free, shop at participating malls and upload receipts for e-vouchers.
Parking and cash rebates were announced as next features.
Hong Kong · SHKP
The Point by SHKP
Over 2,000 merchants across 29 malls, per the programme page.
Points convert to Point Dollar for spending at merchants.
Points redeem for free parking and EV charging at designated car parks.
Malaysia · mall apps
Receipt-based earning
A 2021 review of Malaysian mall apps found almost all use snap-and-upload receipts to claim points.
The same review noted many shoppers were not keen on mall points, so rewards must feel worth it.
Easy earning
Receipt upload first, POS or payment-linked earning later.
Tenant participation
Tenants issue, fund and promote their own offers.
Destination perks
Parking, EV charging and events give points real value.
Clean reconciliation
Every point traced to the tenant that issued it.Clear scope
What is built in, and what we build for your mall.
We are upfront about scope so your tenants and finance team know what to expect.
Mall loyalty capabilities: built into Pixalink versus enterprise custom builds
Capability
Pixalink platform
Enterprise build
One member portal and points ledger across tenants
—
Yes
Each tenant as an outlet with its own staff access
—
Yes
Points issued, redemptions and new members per tenant
—
Yes
AI receipt upload with review queue
—
Yes
Mall and tenant vouchers, tiers, Spin & Win, WhatsApp
—
Yes
REST API and signed webhooks
—
Yes
Separate legal tenant accounts in one programme
No
Yes
Inter-tenant settlement and clearing
No
Yes
Parking, EV, recycling and tenant-management integrations
No
Yes
From pilot to ecosystem
How we roll out a mall loyalty program.
We map your tenant mix, promotions, systems and who funds which rewards.
Branded portal, QR codes at the concierge, receipt upload and mall vouchers.
Tenant vouchers, point multipliers, tiers and weekend spend and redeem events.
Agree settlement rules with finance; we build and test the settlement layer.
Parking, recycling, tenant POS and a branded app, one integration at a time.
What is a shopping mall loyalty program?
It is one rewards programme for a whole mall. Shoppers join once, earn points when they spend at participating tenants, and redeem mall vouchers, tenant vouchers, parking or event perks. The mall sees spending and redemptions across all tenants.
Do tenants need to integrate their POS?
No. At Levels 1 to 3 shoppers upload receipts, AI reads them and your team approves them, so tenants do not change their systems. POS or API earning can be added later as an integration project.
How does settlement between tenants work?
When points issued by tenant A are spent on a reward at tenant B, a settlement layer reconciles the value so tenant B is paid back. Pixalink records issuance and redemption per tenant; automated inter-tenant clearing is an enterprise build scoped with your finance team.
Who funds the rewards in a mall loyalty program?
Usually the mall funds mall-wide rewards such as parking, while tenants fund their own vouchers. Many programmes mix both. The split is agreed upfront and shown in the settlement rules.
Can we run spend and redeem events?
Yes. Run weekend or festive campaigns with bonus points, per-tenant point multipliers, tier rewards and Spin & Win, and announce them by WhatsApp.
Can points be used for parking or recycling?
Yes, as an enterprise integration. We connect your parking operator, EV chargers or recycling kiosks to the Pixalink API so those touchpoints earn or spend mall points.
Is this only for shopping malls?
No. The same setup suits large compounds, mixed developments and building managers with many tenants. For smaller groups such as food courts and sports centres, see Multi-Merchant Loyalty.
Works well with
Features inside a mall loyalty program.
AI Receipt Upload
Know the shopper you never met
Rewards & Vouchers
Vouchers staff can validate in one tap
Membership Tiers
Multipliers, tier-only rewards, invite-only tiers
Omni-channel Marketing
Automated messages across the journey
Loyalty Analytics
Reports that drive daily decisions
Multi-Merchant Loyalty
Many merchants, one wallet and points
See all 14 features
Ready when you are
Plan your mall loyalty program with us.
In a consultation we map your tenants, choose your starting level and scope any settlement or integrations.
