Solution

Coalition loyalty program

A coalition loyalty program for many merchants. One wallet, one points system.

Bring the stalls of a food court, the courts and classes of a sports centre, or the shops of a community into one coalition loyalty program. Customers top up once, pay at any merchant and earn points that keep them coming back.

Shared points across merchants
One credit wallet, pay at any stall
Per-merchant reports and payouts
A young woman paying by phone at a QR stand on a drinks stall counter in a busy Malaysian food court while the hawker smiles

Paid 12.50 credits · Stall 08

+12 points added. Wallet balance 48.50 credits.

One wallet accepted at

24 stalls

Illustrative food court

Quick answer

What is a coalition loyalty program?

A coalition loyalty program lets customers earn and redeem one rewards currency across several merchants instead of one. For food courts, sports centres and community hubs, Pixalink runs it as one programme with each merchant as an outlet: shared points, one credit wallet, shared vouchers, and reports showing what every merchant issued, redeemed and collected.

Pixalink Sdn Bhd, Malaysia · Updated 8 November 2026

Multi-Merchant Loyalty at a glance

Built for

Food courts, sports centres, buildings, communities

Shared

Points, credit wallet, vouchers

Earning

QR at the counter, staff app, POS

Reports

Issuance, redemption and credits per merchant

Custom

Clearing between separate businesses

Smaller, faster, simpler

Multi-merchant loyalty program or mall loyalty?

Both share one programme across businesses. Multi-merchant is built for smaller communities that want to start quickly and share simply.

Mall Loyalty

60+ tenants, enterprise programme

Receipt upload across many independent brands
Tenant-funded vouchers and cross-tenant settlement
Parking, recycling and tenant-system integrations
See mall loyalty

Multi-Merchant Loyalty

A handful to a few dozen merchants

One operator runs the programme; each merchant is an outlet
Earn and pay at the counter by QR, no receipt photos
Shared points or one credit wallet, live in weeks

You are here

Four sharing models

Choose how much your merchants share.

The more you share, the more customers move between merchants, and the more settlement you need. Select a model to see how it works.

Model 1

Built in

Separate rewards

Customers join one portal, but each merchant runs its own stamp card or vouchers. Nothing is shared, so nothing needs settling.

What is shared
Member sign-up and the portal
Who funds rewards
Each merchant, for its own rewards
Settlement
None

Request a consultation

How it works at the counter

One wallet and one points balance at every merchant.

Customers top up and earn in one place, then pay and redeem anywhere in your community.

Customer

Top up onceOnline by card, FPX or e-wallet, or at the counter
Scan at any merchantMember QR at the counter
Earn shared pointsPer-merchant multipliers if you want them
Food Court Wallet48.50 cdts 1,240 points · usable at 24 stalls

Operator

Every merchant accepts itEach one an outlet with its own staff login
Per-merchant reportsPoints issued, redeemed and new members
Credit settlement exportWhat each merchant collected, ready for payout

Payment methods depend on the payment gateway configured for your programme.

Where it works

Multi-merchant loyalty for food courts, sports centres and communities.

Credit Top-Up

Current Balance

48.50 credits

Purchase Credits

Pay RM20.00

20.00 credits

No bonus

Pay RM50.00

53.00 credits

+3.00 bonus

Pay RM100.00

110.00 credits

+10.00 bonus

Pay RM200.00

225.00 credits

+25.00 bonus

Purchase Summary

Total Payment

RM100.00

Credits Purchased

100.00

Bonus Credits

+10.00

Total Credits

110.00

Pay RM100.00

Food court loyalty program

Twenty hawkers, one system.

Many small stalls share one wallet, one payment flow and one points system, so diners come back to the food court instead of a single stall.

Top up RM100, get bonus credits (you set the rules)

Pay at any stall with the member QR

Stall owners see their own sales and redemptions

Sharing model

Shared credit wallet

Settlement

Credit settlement export per stall

What customers see

One balance, every merchant, full history.

Every payment, top-up and point is visible in the member portal, labelled by merchant, so customers trust the shared balance.

  • Each entry shows which merchant it came from
  • Bonus credits shown separately on top-ups
  • Points redeemable at any participating merchant

Screens rebuilt from the Pixalink customer portal with example data

Registered DuitNow QR touchpoints in Malaysia, end-2025

~3 million

Bank Negara Malaysia Annual Report 2025

DuitNow QR transactions in 2025, double 2024

3 billion

Bank Negara Malaysia Annual Report 2025

Kopitiam food courts moved stored value from a card to an app in 2023

1 card → 1 app

FairPrice Group, 20 Feb 2023

Running a food court, sports centre or community?

Tell us how many merchants you have and what you want to share. We’ll recommend a sharing model and a launch plan.

Request a consultation

Clear scope

What is built in, and what is a custom setup.

Most food courts and sports centres run fully on built-in features. Custom work is only needed when separate businesses clear money between each other.

Multi-merchant loyalty capabilities: built in versus custom setup

Capability Pixalink platform Custom / enterprise
One programme, each merchant as an outlet

Yes

—
Shared points and credit wallet across merchants

Yes

—
Per-merchant point multipliers and staff access

Yes

—
Points issued, redemptions and new members per merchant

Yes

—
Credit settlement dashboard and export per merchant

Yes

—
Separate legal merchant accounts in one programme

No

Yes

Automated clearing between separate businesses

No

Yes

Launch plan

From first conversation to every merchant live.

  1. We map your merchants, what they share and who holds the wallet money.

  2. Separate rewards, shared points, shared wallet or shared vouchers.

  3. Each merchant becomes an outlet with its own staff login and QR at the counter.

  4. QR standees, a WhatsApp welcome offer and top-up bonuses for early members.

  5. Monthly per-merchant reports and credit settlement exports for payouts.

FAQ

Coalition loyalty program questions

Still deciding? Talk to our team or browse all features.

What is a coalition loyalty program?

It is one rewards programme shared by several merchants. Customers earn one currency, such as points or wallet credits, at any participating merchant and redeem it at any other.

How is a multi-merchant loyalty program different from a mall loyalty program?

Mall loyalty is an enterprise programme for 60+ independent tenants, usually with receipt upload, tenant-funded vouchers and settlement. Multi-merchant loyalty suits smaller communities such as food courts and sports centres, where one operator runs the programme and merchants earn and accept payments at the counter.

How does a food court loyalty program work?

The food court operator runs one programme. Each stall is set up as an outlet. Diners top up one wallet, pay at any stall by showing their member QR and earn shared points. Stall owners see their own sales and redemptions, and the operator exports a credit settlement report for payouts.

Do merchants need to share customer data?

Members belong to the one programme run by the operator. Staff logins can be restricted to their own outlet, and reports are available per outlet. What each merchant may access is agreed when you set up the programme.

How is settlement handled between merchants?

It depends on what you share. Separate rewards need none. Shared points use per-merchant issuance and redemption reports. A shared wallet uses the credit settlement dashboard and export. Automated clearing between separate businesses is a custom setup.

Can a sports centre use one membership for the gym, courts and classes?

Yes. Gym, court bookings, classes and personal trainers can each be an outlet in one programme, with one wallet, one points balance and reservations for courts and classes.

How fast can we launch?

Built-in sharing models (separate rewards, shared points, shared wallet) need no custom development, so launch depends mainly on setting up merchants, rewards and QR codes. Custom clearing is scoped separately.

Ready when you are

Bring your merchants into one programme.

In a consultation we pick your sharing model, set up your merchants and plan the launch.