Segment customers automatically
Members sort themselves into Silver, Gold and Platinum by what they buy, so you can target each group differently.
Feature
Tiered loyalty programA tiered loyalty program that makes your best customers feel like VIPs.
A tiered loyalty program that groups customers by how much they buy. Higher tiers earn bigger points multipliers and see rewards no one else can, and a hidden VVIP tier stays reserved for the few you invite.
Points multiplier per tier
Tier-only rewards in the marketplace
Hidden, invite-only VVIP tier
Welcome to Gold, Aina!
You now earn 1.5× points and have unlocked 3 Gold-only rewards.
Progress to Platinum
3,400 / 8,000
4,600 qualifying points to go
Quick answer
What is a tiered loyalty program?
A tiered loyalty program groups members into levels such as Silver, Gold and Platinum based on how much they buy. Each level up earns more: a bigger points multiplier, rewards reserved for that tier and extra recognition. In Pixalink, members qualify with qualifying points (purchase points minus refunds) and track their progress in your branded portal.
Pixalink Sdn Bhd, Malaysia · Updated 8 November 2026
Membership Tiers at a glance
Qualification
Qualifying points: purchase points minus refunds
Earn rate
Points multiplier per tier (and per outlet)
Exclusives
Rewards and products visible only to chosen tiers
Special tiers
Hidden, invite-only and temporary tiers
Card design
Your own card artwork per tier
Moments
Upgrade gifts, birthday vouchers, tier messages
The business case
Why should a business use membership tiers?
A flat programme treats a once-a-year shopper and your best regular the same. Tiers fix that.
Give people a goal to chase
A visible “4,600 points to Platinum” gives members a reason to choose you for the next purchase.
Reward big spenders more
Frequent and high-ticket buyers earn bigger multipliers, instead of everyone getting the same discount.
Make the programme feel premium
Tier names, colours and rewards that lower tiers can’t see make status something worth having.
Keep a surprise in reserve
Hidden rewards appear only when a member reaches the tier, so every upgrade feels like a reveal.
Recognise your VVIPs personally
An invite-only tier lets you hand-pick the customers who matter most, whatever they spent this year.
Interactive
How do members move up the loyalty tiers?
Drag the sliders to see how spend becomes qualifying points, which tier a member reaches, and which marketplace rewards unlock.
Rewards marketplace for this member
- RM10VOUCHERMember onlyRM10 Cash VoucherUnlocked
- FREEGIFT WRAPSilver onlyFree Gift WrappingUnlocked
- 20%GOLD ONLYGold only20% Off Full PriceUnlocked
- 48HEARLY ACCESSGold onlyEarly Sale AccessUnlocked
- 1:1STYLISTPlatinum onlyPrivate Styling SessionUnlocks at Platinum
- VVIPINVITE ONLYHiddenVVIP Gala InvitationInvite-only tier
Why it works
Why does a tiered loyalty program feel premium?
Status is relative. Members value a tier because of who is above and below them, and because the next level is visible.
Small at the top feels special.
In a series of studies, people felt higher status when the top tier was small, and adding a tier below them raised their sense of status further. Drèze & Nunes, 2009
Visible progress speeds people up.
Coffee-card members bought more often as they got closer to a reward. A tier progress bar puts the same pull on every purchase. Kivetz, Urminsky & Zheng, 2006
Hidden rewards make an upgrade a reveal.
Rewards shown only to Gold members turn reaching Gold into a moment, and give Silver members something to wonder about.
VVIP
Invite only
Platinum
Top spenders
Gold
Frequent buyers
Silver
Regulars
Member
Everyone who joins
Fewer people at each level up is what makes the top feel special.
An invite-only preview night: the kind of reward money alone can’t buy.
VIP membership, in their hands
What does a VIP membership tier look like to customers?
A tier card on their phone, in your brand, with their name on it. Pick a setting to see how different businesses dress their tiers. Brands and members are illustrative.
Maison Aurel
Tier Benefits
Gold
Nur Aisyah
View Benefits →
Gold member
1.5× points
Members-only rewards
View Benefits
Gold rewards
RM20
Upgrade gift
48H
Early access
Boutique · Maison Aurel
Gold
Nur Aisyah
View Benefits →
Gold at a fashion boutique: 1.5× points, early access and Gold-only rewards.
Card design: Gold foil, uploaded as the Gold tier background.
Phone screens are composited from Pixalink’s tier card layout with example data.
Tier benefits
What can each membership tier unlock?
Mix the levers below. All of them are set per tier in Pixalink.
100
Member
120
Silver
150
Gold
200
Platinum
Points earned on a RM100 purchase
Earn faster
Higher tiers earn more points on the same spend.
Set a multiplier for each tier, for example 1.2× for Silver, 1.5× for Gold and 2× for Platinum. Multipliers can also differ by outlet, so a flagship store can run its own rate.
Applies in store and online
Per-outlet multipliers
Qualifying points exclude refunds
What members see
Status that members can see and feel.
The tier shows on the member card, the tier page shows progress and benefits, and the marketplace changes with the tier.
- Tier colour and name on the member card
- Progress bar to the next tier
- Rewards that appear on upgrade
Screens rebuilt from the Pixalink customer portal with example data
Tier card designs
Can you customise the membership tier card design?
Yes. Every tier has its own colour and its own card artwork. Upload a background image for each tier, crop it in the built-in editor, and Pixalink places the tier name and the member’s name on top.
- Upload your own artwork per tier: metal, gradient, a store photo or your brand pattern.
- Pick a tier colour for the tier tabs, progress bar and benefit headings.
- Change it any time, or switch back to the default design in one click.
Recommended artwork size: 860 × 380 px. The designs on this page are illustrative.
Gold
Pick a design, or try your own image. It is previewed in your browser only and never uploaded.
Common question
Membership tiers or paid membership?
Many brands run both: tiers reward spending, paid membership sells status up front.
Comparison of membership tiers and paid membership
How members get in
Earned with qualifying points
Bought for a fee
Best for
Rewarding frequent and big spenders
Upfront revenue and committed members
Moves automatically
Yes, up and down with spend
Renews or expires by billing cycle
Invite-only option
Yes, hidden tiers
No, plans are bought
Typical perks
Multipliers, tier-only rewards
Sign-up rewards, member-only rewards
Launch in a week
How do you set up a tiered loyalty program?
Pick names and colours, and the qualifying points for each tier.
Choose the points multiplier for every tier, per outlet if needed.
Make chosen rewards and products visible only to higher tiers.
Upgrade rewards, tier birthday vouchers and upgrade messages.
Create a hidden tier and assign it by hand to the people you choose.
What is a tiered loyalty program?
A loyalty programme with levels, such as Silver, Gold and Platinum, that members reach by buying more. Higher tiers get more benefits, such as bigger points multipliers and exclusive rewards.
How do members qualify for a membership tier in Pixalink?
With qualifying points: the points earned from purchases, minus any refunds. You set the qualifying points needed for each tier. Tiers are based on spend, not on the number of visits.
Can higher tiers earn more points?
Yes. Each tier has its own points multiplier, for example 1.5× for Gold, and multipliers can also be set per outlet.
Can some rewards be shown only to certain tiers?
Yes. Any reward or product can be made visible only to selected tiers or customer tags. Members in other tiers don’t see it, so new rewards appear when a member upgrades.
What is a hidden or invite-only tier?
A tier, such as VVIP, that doesn’t appear on the ladder and can’t be reached by spending. Your team assigns it manually to the customers you choose.
Can I give a member a tier for a limited time?
Yes. Temporary tiers have an expiry date, which suits trials, campaign prizes and status matches. They can be assigned manually or by an automation.
Do members get notified when their tier changes?
Yes. Tier upgrade and downgrade messages can be sent by WhatsApp, and you can attach an upgrade reward to each tier.
Can each tier have its own card design?
Yes. Each tier has its own colour and its own background image for the tier card. Upload your artwork per tier (860 × 380 px works best), crop it in the built-in editor, or keep the default design. The tier name and member name appear on top.
How many loyalty tiers should a business have?
Most brands start with three or four earnable tiers plus an optional invite-only tier. Research on loyalty status suggests keeping the top tier small, so it stays meaningful.
Works well with
Features that pair with Membership Tiers.
Loyalty Points
Every ringgit earns a reason to return
Rewards & Vouchers
Vouchers staff can validate in one tap
Paid Membership
Recurring revenue from yearly plans
Omni-channel Marketing
Automated messages across the journey
Loyalty Analytics
Reports that drive daily decisions
Customer CRM
One profile per member, in real time
See all 14 features
Ready when you are
Give your best customers a reason to climb.
We’ll help you set tier thresholds, multipliers and rewards that fit your margins.
