Customer tiers (also called loyalty tiers) let you reward your most engaged customers with special benefits. As customers earn points, they automatically move up through different tiers (like Bronze → Silver → Gold), unlocking better rewards at each level.
Step 1: Locate Tier Configurations in the Sidebar #
1. Look for “Tier Configurations” in your sidebar menu
2. Click to open the Tier Configuration page
Step 2: Create Tiering #
1. On the Tier Configuration page, click the “New tier configuration” button
2. A template will appear with default tier settings
Step 3: Configure Tierings #
A template for Tiers will be provided. For each tiering, it contains 6 parts to customize your desired tierings.
3A Components in Tier Configuration: #
| Component | What It Does | Example |
| Name | The tier display name | Bronze, Silver, Gold, Platinum |
| Min. Points | Points needed to reach this tier | Bronze: 0, Silver: 100, Gold: 500 |
| Color | Visual identifier for the tier | Bronze: #CD7F32, Gold: #FFD700 |
| Point Multiplier | Bonus points earned per purchase | 1x (standard), 1.5x (50% bonus), 2x (double points) |
| Perks | Benefits description shown to customers | “Free shipping on all orders” |
| Automations | Rewards automatically sent when tier is reached | Welcome gift, discount coupon |
3B Adding New Tiers #
To add new tiers, you can either locate and click “Add to tiers” at the bottom of the configuration or locate the “Clone” icon on the top of each Tier.
3C Adding New Perks #
1. Scroll to the tier you want to edit
2. Click “Add to perks”
3. Write a clear, customer-friendly description
3D Add Automations
To add an automation, locate and click the “Add to automations” button at the bottom of the tier configuration.
You can select an existing reward in your Rewards section from the drop-down option box and specify the quantity of the reward to gift to users.
To allow 2 or more rewards to be assigned automatically to users, simply create another automation and select another reward.
Once completed, click NEXT
Step 4: Create Terms & Conditions #
The final part would be creating the Terms & Conditions for your users. Describe and list what are the terms & conditions of using the tierings to your users here.
If there are any common questions regarding tierings, you can click on the “Add to faqs” and list the question and its respective answer in the text box.
To finalize your tiering configurations, click the blue “Create” button and your tiering is set!
Tiering Expiry Logic #
Understanding Tier Expiry Logic #
Pixalink’s tiering system includes an automatic expiry mechanism to encourage ongoing customer engagement. Understanding how this works is crucial for setting customer expectations.
Key Takeaways for Merchants #
Tiers are based on “History of Collected Points” – not just the current balance
· This means customers maintain their tier even after spending points (as long as they earned them recently)
Points expire individually – based on each transaction date
· Not all points expire at once
✅ Customers can drop tiers – if they don’t earn new points to replace expiring ones
· Encourages continued engagement and repeat purchases
✅ The “Hidden” History of Collected Points drives tier status
· Customers see their balance, but the system tracks the full history of active points for tier calculation
How It Works: The Simple Explanation
Your tier level is based on your “active” points – points you’ve earned in the last year. As points pass their 1-year birthday, they expire, and your tier may drop if you don’t have enough recent points.
Key Concept:
• Each point you earn has a 1-year lifespan from the date it was earned
• Your tier is always calculated based on your total active (non-expired) points
• Points don’t expire all at once – they expire individually based on when each transaction was made
