Tags are labels that help you organise and categorise data, such as customer information, based on specific traits, behaviours, or interactions. By using tags, you can easily segment and manage your audience.
For example, tags can identify customer loyalty levels, preferences, or actions such as First Purchase or VIP Member.
Tags also simplify the process of assigning rewards. When you tag customers based on their actions or loyalty milestones such as Gold Member or 1000 Points you can automatically track and allocate rewards more efficiently