What is a Customer Report? #
The Customer Report provides insights into customer activity, helping businesses track sign-ups, login frequency, transaction history, and demographics. It uses visual charts and graphs to display trends, making data interpretation easier.
Its functions include monitoring customer engagement, identifying behavioral patterns, and optimizing marketing strategies.
How to access the Customer Reports? #
Step 1: Log in to your account, and you’ll land on the home screen. #
Step 2: Click the Admin button (blue box) in the top right corner. #
Step 3: Select the Analytic / AN features. #
Step 4: Select Customer Report to view the data #
The Customer Report Features #
- Customer Engagement Insights (Top Sections)
This feature tracks customer transaction frequency over different time frames, helping businesses assess engagement levels. It categorizes customers into segments such as Frequent (2-3 transactions in 90 days), Loyal (more than 3 transactions), and Infrequent (only one transaction in 30 or 90 days). Additionally, it highlights daily transactions and rare customers (90-120 days since last purchase).
- Gender Distribution &Age Group Distribution (Pie Chart)
- Gender Distribution – Provides a visual breakdown of customers by gender.
- Age Group Distribution – Segment customers into different age groups, offering insights into the dominant age demographics.
- Frequency of Logins (Line Chart)
Displays the number of customer logins over time, providing insights into user activity and engagement patterns.
- Sign-Up Trend (Line Chart)
Visualizes the number of user sign-ups over time, highlighting spikes and trends.
